Crown Vision Center is a Midwest optometric chain, offering eyeglasses, sunglasses, contact lenses and full optometric care for clientele of all ages. In March 2017, Crown Vision Center joined the AEG vision family of brands.
During the PyeongChang 2018 Winter Olympics, Crown Vision Center was looking to connect with moms - a historically profitable target for them. So we crafted a spot that celebrated the spirit of play, commitment, and vision required of future winter athletes - and of their biggest cheerleaders.
This piece was awarded 1st Place at the 2018 Missouri Broadcasters Association Awards.
With parents gearing up for the 2017 school year, Crown Vision Center wanted a fresh, new campaign. Armed with a camera, jib and classroom of children, we crafted a fun piece around school crushes that would launch with a new tagline championing the importance of vision - “See what matters.”
This piece was awarded 1st Place at the 2017 Missouri Broadcasters Association Awards.
First Place, Single Series Commercial | Missouri Broadcasters Association Awards, 2017 & 2018