Almost-Right Person

In response to the growing trend of consumers receiving orthodontic care from alternative sources like dentists or direct-to-consumer programs, the AAO wanted to send a clear message—only orthodontists are qualified to provide orthodontic care.

For orthodontics, see an orthodontist.

Inspired by AAO blogs like “Is My Dentist Also an Orthodontist?,” we crafted a campaign that was sure to get the point across. Through a series of metaphorical scenarios, we made the point that just because you’re a professional, doesn’t necessarily mean you’re right for the job.

Accolades

• Best of ADDY, Elements of Advertising | American Advertising Awards

• Gold ADDY, Film, Video, & Sound, Regional/National Commercial | American Advertising Awards

• Gold ADDY, Elements of Advertising, Art Direction | American Advertising Awards

• Gold ADDY, Elements of Advertising, Cinematography | American Advertising Awards

• Gold ADDY, Elements of Advertising, Video Editing | American Advertising Awards